What aspect does the Acquisition Program Baseline (APB) NOT cover?

The Acquisition Program Baseline (APB) serves as a critical document that outlines the key performance attributes of a particular acquisition program. It includes specific parameters such as performance criteria, cost objectives, and schedule objectives. These elements are essential for guiding the program through its lifecycle and ensuring it meets its goals efficiently.

The APB is primarily focused on technical and operational aspects of program management, ensuring that the program remains on track concerning deliverables, financing, and timelines. In contrast, marketing strategies are outside the scope of the APB. While understanding market demand may be important for broader program success, it does not directly pertain to the APB's goal of establishing formal metrics for evaluating program performance against set standards. Therefore, the inclusion of marketing strategies would not align with the core mission of the APB.